Making the consumer connection

Shifting consumer trends and economic upheaval have disrupted the consumer goods value chain. Brands must adapt to find a competitive edge.

• Consumers demand more – they are more selective about the goods they buy
• Competition has increased – thanks to digital technologies reducing barriers to entry and e-commerce platforms offering global reach
• Digital experiences are key – consumers expect a seamless online experience, diverse offerings, tailored communications
• Increase operational efficiency– consumer goods organizations must break down silos and increase collaboration for frictionless internal processes

Consumer goods companies need to fully integrate operations, optimize supply chain forecasting, drive profitability, and adapt to changing consumer needs. Our holistic approach combines our deep consumer goods process know-how and retail ecosystem experience with the intelligent application of data engineering, artificial intelligence, machine learning, and predictive analytics to help our clients evolve.

Delivering insights to help predict consumer demand: Clients can integrate business planning for accurate forecasts that increase revenue growth, thanks to our combination of real-time insights and predictive analytics.

Empowering consumer goods companies to build seamless processes: We help clients create end-to-end ecosystems with their retail partners and incorporate their own digital channels.

Enabling supply chain visibility and agility: Genpact integrates clients' supply and demand data with e–commerce platforms and retail partners, enabling frictionless deliveries and payments as well as optimized CX.

Providing tools to optimize promotions and pricing: Genpact combines process expertise with analytics to increase transparency, reduce revenue leakage, and increase sales.

Visit our consumer goods industry page.