Driving growth and insights through DTC e-commerce

Patrick McGee of The Financial Times speaks with Alex Kleinman, growth leader for consumer goods, retail, life sciences, and healthcare at Genpact, and Mike Edmonds, global leader of connected commerce at Genpact on why direct-to-consumer is a priority for consumer goods and retail companies and the challenges and opportunities it poses. Watch as they discuss how companies can elevate their digital presence to improve consumer experiences, address supply chain issues, improve order management, and more.